You're Soaking In It

synopsis

Advertising is no longer the arcane territory of a few well-lubricated characters. The creative leaps of Mad Men have been replaced by precise, targeted surveillance rooted in complicated computer modelling. The data collected is often very personal information, and it is used to design advertising that influences you at the precise moment you are most ready to spend. Scott Harper documents this chilling shift and introduces us to corporate execs who proudly let us know how much they know about us.